Privacy Policy
I. Introduction / II. Overview / III. Data collections and uses / IV. Choice and transparency / V. Updates to this notice
I. Introduction
When you use Kite, you trust us with your personal data. We’re committed to keeping that trust. That starts with helping you understand our privacy practices.
This notice describes the personal data we collect, how it’s used and shared, and your choices regarding this data.
II. Overview
A. Scope
This notice applies to users of Kite’s services anywhere in the world, including users of Kite’s apps, websites, features, or other services.
This notice describes how Kite and its affiliates collect and use personal data. This notice applies to all users of our apps, websites, features, or other services anywhere in the world, unless covered by a separate privacy notice. This notice specifically applies to:
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Riders: individuals who request or receive transportation, including those who receive transportation requested by another individual
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Drivers: individuals who provide transportation to Riders individually or through partner transportation companies
This notice also governs Kite’s other collections of personal data in connection with its services. For example, we may collect the contact information of individuals who use accounts owned by Kite for Business customers, or of owners or employees of restaurants or other merchants; personal data of those who start but do not complete applications to ride or delivery persons; or other personal data in connection with our mapping technology and features.
All those subject to this notice are referred to as “users” in this notice.
Our practices are subject to applicable laws in the places in which we operate. This means that we engage in the practices described in this notice in a particular country or region only if permitted under the laws of those places. Please contact us or through the addresses below with any questions regarding our practices in a particular country or region.
B. Data controller and transfer
Kite is the data controllers for the personal data collected in connection with use of Kite’s services in the European Economic Area, the United Kingdom and Switzerland.
Kite is the data controller for the personal data collected in connection with use of Kite’s services everywhere else.
Kite is the data controller for the personal data collected in connection with use of Kite’s services everywhere else.
Kite operates, and processes personal data, globally. We may also transfer such data to countries other than the one where our users live or use Kite’s services. We do so in order to fulfill our agreements with users, such as our Terms of Use, or based on users’ prior consent, adequacy decisions for the relevant countries, or other transfer mechanisms as may be available under applicable law.
III. Data collections and uses
A. The data we collect
Kite collects personal data:
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provided by users to Kite, such as during account creation
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created during use of our services, such as location, app usage, vehicle usage, and device data
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from other sources, such as other users or account owners, business partners, vendors, insurance and financial solution providers, and governmental authorities
The following personal data is collected by or on behalf of Kite:
1. Data provided by users. This includes:
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User profile: We collect data when users create or update their Kite accounts. This may include their name, email, phone number, login name and password, address, profile picture, payment or banking information (including related payment verification information), driver’s license and other government identification documents (which may indicate document numbers as well as birth date, gender, and photo). This also includes vehicle or insurance information of drivers and delivery persons, emergency contact information, user settings, and evidence of health or fitness to provide services using Kite apps.
We may use the photos submitted by users to verify their identities, such as through facial verification technologies. For more information, please see the section titled “How we use personal data.”
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Background check and identity verification (drivers and delivery persons). This may include information such as driver history or criminal record (where permitted by law), license status, known aliases and prior addresses, and right to work. This information may be collected by an authorized vendor on Kite’s behalf. We also verify the identities of riders, and of delivery recipients who request alcohol delivery.
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Demographic data: We may collect demographic data about users, including through user surveys. In some countries, we may also receive demographic data about users from third parties.
We may also infer demographic data from other data collected from users. For example, where necessary to enable features that allow women to provide or receive services from other women, we may infer gender using their first name. In such cases, we enable users to change their gender if necessary via in-app settings.
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User content: We collect the data submitted by users when they contact Kite customer support, provide ratings or compliments for other users, restaurants or merchants, or otherwise contact Kite. This may include feedback, photographs or other recordings collected by users, including audio or video recordings (such as from dashcams) submitted by users in connection with customer support. This also includes metadata relating to the method you use to communicate with Kite.
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Travel information: We collect travel itinerary information, lodging or car rental reservations, from users of our Kite feature. We collect such information: (i) when users manually input their information into Kite itinerary; or (2) if authorized by users to access their Gmail accounts, from traveled-related email confirmations. If so authorized, Kite will only access users’ Gmail accounts to collect travel itinerary information to enable the Kite Travel feature, and will adhere to Google’s API Services User Data Policy, including the limitations on use of data collected from users’ Gmail accounts.
2. Data created during use of our services. This includes:
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Location data (driver): We collect drivers’ precise or approximate location data, including to enable rides and deliveries, to enable ride/delivery tracking and safety features, to prevent and detect fraud, and to satisfy legal requirements. Kite collects this data when the Kite app is running in the foreground (app open and on-screen) or background (app open but not on-screen) of their mobile device.
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Location data (riders). We collect riders’ and delivery recipients’ precise or approximate location data to enable and enhance use of our apps, including to improve pick-ups, facilitate deliveries, enable safety features, and prevent and detect fraud.
We collect such data from users’ mobile devices if they enable us to do so. Kite collects such data from the time a ride or delivery is requested until it is finished (and may indicate such collection via an icon or notification on your mobile device depending on your device’s operating system), and any time the app is running in the foreground (app open and on-screen) of their mobile device.
Riders and delivery recipients may use the Kite apps without enabling Kite to collect precise location data from their mobile devices. However, this may affect features in the Kite apps. For example, a user who has not enabled location data collection will have to manually enter their pick-up address. In addition, the location data collected from a driver during a trip will be linked to the rider’s account, even if the rider has not enabled location data to be collected from their device, including for purposes of receipt generation, customer support, fraud detection, insurance, and litigation.
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Transaction information: We collect transaction information related to the use of our services, including the type of services requested or provided, order details, payment transaction information (such as a restaurant’s or merchant's name and location and amount of transaction), delivery information, date and time the service was provided, amount charged, distance traveled, and payment method. Additionally, if someone uses your promotion code, we may associate your name with that person.
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Usage data: We collect data about how users interact with our services. This includes data such as access dates and times, app features or pages viewed, app crashes and other system activity, and type of browser. We may also collect data regarding the third-party sites or services used before interacting with our services, which we use for marketing. (Please see "How We Use Data" below for more information on how we market our services to users).
In some cases, we collect this data through cookies, pixels, tags, and similar tracking technologies that create and maintain unique identifiers.
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Device data: We may collect data about the devices used to access our services, including the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data, and mobile network data.
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Communications data: We enable users to communicate with each other and Kite through Kite’s mobile apps and websites. For example, we enable drivers and riders, to call, text, or send other files to each other (generally without disclosing their telephone numbers to each other). To provide this service, Kite receives some data regarding the calls, texts, or other communications, including the date and time of the communications and the content of the communications. Kite may also use this data for customer support services (including to resolve disputes between users), for safety and security purposes, to improve our services and features, and for analytics.
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Safety recordings: In certain jurisdictions, and where permitted by law, users can record the audio and/or video of their trips through an in-app feature or using a dashcam. In app recordings are encrypted and stored on users’ devices, and are only shared with Kite if submitted to customer support by the users in connection with safety incidents.
3. Data from other sources. These include:
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Users participating in our referral programs. For example, when a user refers to another person, we receive the referred person’s personal data from that user.
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Kite account owners who request services for or on behalf of other users, or who enable such users to request or receive services through their accounts. This includes owners of Kite for Business accounts.
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users or others providing information in connection with claims or disputes.
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Kite business partners through which users create or access their Kite account, such as payment providers, social media services, or apps or websites that use Kite’s APIs or whose APIs Kite uses.
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Kite business partners in connection with debit or credit cards issued by a financial institution in partnership with Kite to the extent disclosed in the terms and conditions for the card.
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vendors who help us verify users’ identity, background information, and eligibility to work, or who screen users in connection with sanctions, anti-money laundering, or know-your-customer requirements
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insurance, vehicle, or financial services providers for drivers and/or delivery persons
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partner transportation companies (for drivers or delivery persons who use our services through an account associated with such a company)
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publicly available sources
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marketing service providers or data resellers whose data Kite uses for marketing or research
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law enforcement officials, public health officials, and other government authorities
Kite may combine the data collected from these sources with other data in its possession.
B. How we use personal data
Kite uses personal data to enable reliable and convenient transportation, delivery, and other products and services. We also use such data:
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to enhance the safety and security of our users and services
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for customer support
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for research and development
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to enable communications between users
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to send marketing and non-marketing communications to users
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in connection with legal proceedings
Kite does not sell or share user personal data with third parties for their direct marketing, except with users’ consent.
We use personal data we collect:
1. To provide our services.
Kite uses data to provide, personalize, maintain, and improve our services.
This includes using data to:
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create/update accounts
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enable transportation and delivery services (such as using location data to facilitate a pick up or delivery), features that involve data sharing (such as fare splitting, ETA sharing, and ratings and compliments), and accessibility features to facilitate use of our services by those with disabilities
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process payments
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track and share the progress of rides or deliveries
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create Kite travel itineraries and offer related services, such as rides to the airport, rental car reservations, or food deliveries.
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personalize users’ accounts.
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facilitate insurance, vehicle, invoicing, or financing solutions
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perform necessary operations to maintain our services, including to troubleshoot software bugs and operational problems; to conduct data analysis, testing, and research; and to monitor and analyze usage and activity trends.
Kite performs the above activities, including the collection and use of location data for purposes of these activities, on the grounds that they are necessary to fulfill our obligations to users under our Terms of Use or other agreements with users.
2. Safety and security.
We use personal data to help maintain the safety, security, and integrity of our services and users. This includes:
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verifying users' identity and eligibility to provide transportation or deliveries, including through reviews of background checks, where permitted by law, to help prevent use of our services by unsafe drivers and/or riders.
In certain regions, this includes Kite’s Real-Time ID Check feature, which prompts drivers and delivery persons to share a selfie before going online to help ensure that the driver using the app matches the Kite account we have on file. Where permitted by law, this also includes performing facial verification of photographs submitted by users, or collected from public databases, to prevent identity-borrowing or to verify users’ identities.
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using data from drivers’ devices to detect unsafe driving behavior such as speeding or harsh braking and acceleration, and to inform them of safer driving practices. We also use data from delivery persons’ devices to verify the type of vehicles they used to provide deliveries.
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using device, location, user profile, usage, and other data to prevent, detect, and combat fraud. This includes identifying fraudulent accounts or uses of our services, preventing use of our services by unauthorized drivers or delivery persons, verifying user identities in connection with certain payment methods, and preventing and combating unauthorized access to users’ accounts.
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using user ratings, reported incidents, and other feedback to encourage compliance with our Community Guidelines and as grounds for deactivating users with low ratings or who otherwise violated such guidelines in certain countries.
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sharing information regarding serious driver or delivery person safety incidents or compliance with local regulations with third parties, including other companies who enable users to request or provide rides or delivery services, or intermediaries who collect and report such information for multiple companies, to prevent drivers or delivery persons who may pose a safety risk to the platform or its users from using Kite’s or those other companies’ services. We may also share with third parties, including those affected by such incidents, whether the incidents result in account deactivation.
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using ratings, usage and other data to prevent matching of riders and drivers for whom there is higher risk of conflict (for instance, because one user previously gave the other a one-star rating).
Kite performs the above activities on the grounds that they are necessary to fulfill our obligations to users under our Terms of Use or other agreements with users, and/or for purposes of the legitimate safety and security interests of Kite or other parties, including users and members of the general public.
3. Customer support.
Kite uses the information we collect (which may include call recordings) to provide customer support, including to investigate and address user concerns and to monitor and improve our customer support responses and processes.
Kite performs the above activities on the grounds that they are necessary to fulfill our obligations to users under our Terms of Use or other agreements with users.
4. Research and development.
We may use personal data for testing, research, analyst is, product development, and machine learning to improve the user experience. This helps us make our services more convenient and easy-to-use, enhance the safety and security of our services, and develop new services and features.
Kite performs the above activities on the grounds that they are necessary to fulfil our obligations to users under our Terms of Use or other agreements with users in improving our existing services and features, or for purposes of Kite’s legitimate interests developing new services and features.
5. Enabling communications between users.
For example, a driver may message or call a rider to confirm a pickup location, a rider may contact a driver to retrieve a lost item, or a restaurant or delivery person may call a delivery recipient with information about their order.
Kite performs the above activities on the grounds that they are necessary to fulfill our obligations to users under our Terms of Use or other agreements with users.
6. Marketing.
Kite may use personal data to market our services to our users. This includes sending users communications about Kite services, features, promotions, sweepstakes, studies, surveys, news, updates, and events. We may do so through various methods, including email, text messages, push notifications, in app communications and ads, and ads on third party platforms.
We may also inform users about products and services offered by Kite partners. For example, we may provide recommendations, promotions, or ads for Kite partners based on users’ past trips. Although we inform users about products and services offered by Kite partners, we do not sell users’ personal data to, or share it with, such partners or others for purposes of their own direct marketing or advertising, except with users’ consent.
We may use the data we collect, including in combination with advertising partners’ data, to personalize and improve the marketing communications (including ads) that we send on and off Kite’s apps and websites, including based on user location, use of Kite’s services, and user preferences and settings. For example, we share user data (such as hashed email address, usage information, and device or user identifiers) with Facebook and TikTok to personalize and improve our ads for Kite’s services.
We may also send users communications regarding elections, ballots, referenda, and other political and notice processes that relate to our services. For example, Kite has notified some users by email of ballot measures or pending legislation relating to Kite’s services in those users’ areas.
Kite performs the above activities on the grounds that they are necessary for purposes of Kite’s legitimate interests in informing users about Kite services and features or those offered by Kite partners, or on the basis of user consent.
7. Non-marketing communications.
Kite may use personal data to generate and provide users with receipts; inform them of changes to our terms, services, or policies; or send other communications that aren’t for the purpose of marketing the services or products of Kite or its partners.
Kite performs the above activities on the grounds that they are necessary to fulfill our obligations to users under our Terms of Use or other agreements with users, or for purposes of Kite’s and it’s users legitimate interests in informing users about events that may have an impact on how they can use Kite services.
8. Legal proceedings and requirements.
We may use personal data to investigate or address claims or disputes relating to use of Kite’s services, to satisfy requirements under applicable laws, regulations, or operating licenses or agreements, or pursuant to legal process or governmental request, including from law enforcement.
Kite performs the above activities on the grounds that they are necessary for purposes of Kite’s legitimate interests in investigating and responding to claims and disputes relating to use of Kite’s services and features, and/or necessary for compliance with applicable legal requirements.
9. Automated decision-making
We use personal data to make automated decisions relating to use of our services. This includes:
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enabling dynamic pricing, in which the price of a ride, is determined based on constantly varying factors such as the estimated time and distance, the predicted route, estimated traffic, and the number of riders and drivers using Kite at a given moment.
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determining user ratings, and deactivating users with low ratings. In the European Union or where otherwise required by law, such deactivation occurs only after human review and/or the possibility to appeal.
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flagging users who are identified as having engaged in fraud, unsafe activity, or other activities that may harm Kite, its users, and others. In some cases, such as when a user is determined to be abusing Kite’s referral program or has submitted fraudulent documents, such behavior may result in automatic deactivation, or in the European Union or where otherwise required by law, deactivation after human review.
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using driver location information, and communications between riders and drivers, to identify cancellation fees earned or induced through fraud. To object to such an adjustment, please contact Kite customer support.
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Using driver data (such as location, and gender) and rider data (such as rating, origin and destination) to help avoid pairings of users that may result in increased risk of conflict.
Click the links in this section for more information about these processes. To object to a deactivation resulting from these processes, please contact Kite customer support.
Kite performs the above activities on the grounds that they are necessary to fulfill our obligations to users under our Terms of Use or other agreements with users, or on the grounds that they are necessary for purposes of the legitimate interests of Kite, its users and others.
C. Cookies and third-party technologies
Kite and its partners use cookies and other identification technologies on our apps, websites, emails, and online ads for purposes described in this notice, and Kite’s Cookie Notice.
Cookies are small text files that are stored on browsers or devices by websites, apps, online media, and advertisements. Kite uses cookies and similar technologies for purposes such as:
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authenticating users
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remembering user preferences and settings
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determining the popularity of content
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delivering and measuring the effectiveness of advertising campaigns
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analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services
We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.
D. Data sharing and disclosure
Some of Kite’s services and features require that we share personal data with other users or at a user’s request. We may also share such data with our affiliates, subsidiaries, and partners, for legal reasons or in connection with claims or disputes.
Kite may share personal data:
1. With other users
This includes sharing:
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riders’ first name, and pickup and/or drop off and current locations
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for those who participate in Kite’s referral program, we share certain personal data of referred users, such as trip count, with the user who referred them, to the extent relevant to determining the referral bonus.
2. At the user’s request
This includes sharing data with:
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Other people at the user’s request. For example, we share a user’s ETA and location with a friend when requested by that user, or a user’s trip information when they split a fare with a friend.
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Kite business partners. For example, if a user requests a service through a partnership or promotional offering made by a third party, Kite may share certain data with those third parties. This may include, for example, other services, platforms, apps, or websites that integrate with our APIs; vehicle suppliers or services; those with an API or service with which we integrate; or restaurants, merchants or other Kite business partners and their users in connection with promotions, contests, or specialized services.
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Emergency services: We offer features that enable users to share their data with police, fire, and ambulance services in the event of an emergency or after certain incidents. For more information, please see the sections below titled “Choice and Transparency” and “Emergency Data Sharing”.
3. With the general public
Questions or comments from users submitted through public forums such as Kite blogs and Kite social media pages may be viewable by the public, including any personal data included in the questions or comments submitted by a user.
4. With the Kite account owner
If a user requests transportation or places an order using an account owned by another party, we may share their order or trip information, including location data, with the owner of that account. This occurs, for example, when:
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a driver or delivery person uses an account owned by or associated with a Kite partner transportation company or restaurant
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a rider takes a trip arranged by a friend or under a Family Profile
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a delivery person acts as a substitute (UK only)
5. With Kite subsidiaries and affiliates
We share personal data with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf. For example, Kite processes and stores such data in the United States on behalf of its international subsidiaries and affiliates.
6. With Kite service providers and business partners
Kite provides personal data to vendors, consultants, marketing partners, research firms, and other service providers or business partners. These include:
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payment processors and facilitators
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background check and identity verification providers
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cloud storage providers
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Google, in connection with the use of Google Maps in Kite’s apps (see Google’s privacy policy for information on their collection and use of data)
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social media companies, including Facebook and TikTok, in connection with Kite’s use of their tools in Kite’s apps and websites (see Facebook’s and TikTok’s privacy policies for information on their collection and use of data)
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Marketing partners and marketing platform providers, including social media advertising services, advertising networks, third-party data providers, and other service providers to reach or better understand our users and measure advertising effectiveness
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research partners, including those performing surveys or research projects in partnership with Kite or on Kite’s behalf
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vendors that assist Kite to enhance the safety and security of its apps
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consultants, lawyers, accountants, and other professional service providers
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insurance and financing partners
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airports
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providers of bike and scooters that can be rented through Kite apps, such as Lime
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restaurants, grocery stores and other merchants from whom delivery recipients place orders, as well as partners and/or their point of sale providers, including for order fulfillment, delivery, communications and marketing purposes
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third-party vehicle suppliers, including fleet and rental partners
7. For legal reasons or in the event of a dispute
Kite may share users’ personal data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns.
This includes sharing personal data with law enforcement officials, public health officials, other government authorities, airports (if required by the airport authorities as a condition of operating on airport property), or other third parties as necessary to enforce our Terms of Service, user agreements, or other policies; to protect Kite’s rights or property or the rights, safety, or property of others; or in the event of a claim or dispute relating to the use of our services. In the event of a dispute relating to use of another person’s credit card, we may be required by law to share your personal data, including trip or order information, with the owner of that credit card.
This also includes sharing personal data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.
8. With consent
Kite may share a user’s personal data other than as described in this notice if we notify the user and they consent to the sharing.
E. Data retention and deletion
Kite retains user data for as long as necessary for the purposes described above.
Users may request deletion of their accounts at any time. Kite may retain user data after a deletion request due to legal or regulatory requirements or for reasons stated in this policy.
Kite retains user data for as long as necessary for the purposes described above. This means that we retain different categories of data for different periods of time depending on the type of data, the category of user to whom the data relates, and the purposes for which we collected the data.
Users may request deletion of their account at any time by emailing support@kitemobility.io and requesting this action. Account deactivation my take up to 2 weeks to process.
Following an account deletion request, Kite deletes the user’s account and data, unless they must be retained due to legal or regulatory requirements, for purposes of safety, security, and fraud prevention, or because of an issue relating to the user’s account such as an outstanding credit or an unresolved claim or dispute. Because we are subject to legal and regulatory requirements relating to drivers and delivery persons, this generally means that we retain their account and data for a minimum of 7 years after a deletion request. For riders and delivery recipients, their data is generally deleted within 90 days of a deletion request, except where retention is necessary for the above reasons.
IV. Choice and transparency
Kite enables users to access and/or control data that Kite collects, including through:
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privacy settings
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device permissions
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in-app ratings pages
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marketing choices
Kite also enables users to request access to or copies of their data, changes or updates to their accounts, or deletion of their accounts, or that Kite restricts its processing of user personal data.
1. Privacy settings
Kite provides users with trip status notifications and updates related to activity on their account. These notifications are a necessary part of using the Kite app and cannot be disabled.
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Notifications: discounts and news
Users may enable Kite to send push notifications about discounts and news from Kite.
2. Device permissions
Most mobile device platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained. Please check the available settings on your device or check with your provider.
3. In-app ratings pages
After every trip, drivers and riders are able to rate each other on a scale from 1 to 5. An average of those ratings is associated with a user’s account and is displayed to other users for whom they provide or receive services. For example, rider ratings are available to drivers from whom they request transportation, and driver ratings are available to their riders.
This 2-way system holds everyone accountable for their behavior. Accountability helps create a respectful, safe environment for drivers and riders.
4. Marketing choices
Users may opt out of certain marketing communications (including ads) and use of their data for marketing in the following ways:
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Ad settings: These settings enable users to choose whether their data is shared with Kite’s advertising partners to deliver personalized ads, and/or to measure the effectiveness of such ads.
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Marketing emails and messages: To opt out of receiving marketing emails from Kite, or for instructions on how to set your preferences regarding whether to receive marketing SMS or push notifications from Kite, unsubscribe through email. We may still send users who have opted out non-promotional communications, such as receipts for rides or information about their account.
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Kite ads: Kite users can opt out of certain personalized ads from Kite’s advertising partners through the settings menu. Users who opt out may still see ads, but they will be less relevant.
5. User personal data requests
Kite provides users with a variety of ways to learn about, control, and submit questions and comments about Kite’s handling of their personal data.
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Accessing data: Users can access data including their profile data and trip or order history through the Kite app.
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Receiving data: Users can request a copy of their personal data by emailing support@kitemobility.io and requesting the information.
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Changing or updating data: Users can edit the name, phone number, email address, payment method, and photo associated with their account through the Settings menu in Kite’s app. Users may also request to update or correct their data by emailing support@kitemobility.io
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Deleting data: Users may request deletion of their account at any time through by emailing support@kitemobility.io
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Objections, restrictions, and complaints: Users may request that we stop using all or some of their personal data, or that we limit our use of their data. This includes objecting to our use of personal data that is based on Kite’s legitimate interests. Kite may continue to process data after such objection or request to the extent required or permitted by law.
In addition, depending on their location, users may have the right to file a complaint relating to Kite’s handling of their personal data with the data protection authority in their country. For example, users in the European Union and South America may submit such requests to the data protection authorities in the country in which they live.
V. Updates to this notice
We may occasionally update this notice.
We may occasionally update this notice. If we make significant changes, we will notify users in advance of the changes through the Kite apps or through other means, such as email. We encourage users to periodically review this notice for the latest information on our privacy practices.
Use of our services after an update constitutes consent to the updated notice to the extent permitted by law.